Upstream Music Festival

My Responsibilities:

• Researched and conducted competitive analysis
• Created sitemap and wireframes detailing content and functionalities
• Presented my design recommendations to stakeholders
• Designed three very different high-fidelity mockups of home page and the most complicated interior page
• Prepped graphic assets for development

I designed three different concepts for the Upstream Music Festival. Design

Design two has a darker, edgier, moodier, feel with the use sepia tones. 

Design three was chosen as the final design. This design is modern with the layered transparent staggered blocks as design element used throughout the site.

The different blade designs allow the content creator the flexibility to mix and match to create unique and customizable pages.